THE MISLEADING AND COMPARATIVE ADVERTISING: EFFECTS AND PERSPECTIVES

Lucia Irinescu ()
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Lucia Irinescu: Alexandru Ioan Cuza University, Faculty of Law, lirinescu@yahoo.com, Iasi, Romania

Journal of Public Administration, Finance and Law, 2014, vol. 5, issue 5, 201-205

Abstract: Advertising constitutes a phenomenon that is spreading more and more in our society.. Most of the times, the ad is the one that sells the product and has an impact on consumers� behaviour. Under these circumstances, one cannot ignore the impact that advertising has on competition and competitive nature. The evolution of the communication means has an important impact on advertising, especially through the development of internet, social networks, forums and blogs. The development of new advertising practices generates a series of issues that needs to be settled so that a high level of protection for users can be guaranteed.

Keywords: Unfair competition; advertising; consumer (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aic:jopafl:y:2014:v:5:p:201-205

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