Abordarea strategica a marketingului integrat

Constantin Sasu ()
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Constantin Sasu: The Department of Business Administration, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University

Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), 2006, vol. 52-53, 117-122

Abstract: This paper explores integrated marketing, examines how integrated marketing differs from traditional definitions of marketing, and offers insights into what kinds of institutions might most benefit from integrated marketing. It closes with a brief outline of the components of an integrated marketing plan.

Keywords: integrated marketing; integrated communications; integrated marketing plan (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:aic:journl:y:2006:v:13:p:117-122

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