"Inteligenta" in business intelligence

Valentin Petru Măzăreanu

Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), 2006, vol. 52-53, 359-364

Abstract: In order to achieve a competitive advantage, a company has to rapidly identify market opportunities and take advantage of these opportunities in a rapid and efficient manner. More and more companies realize that having large amount of data does not imply a better understanding of the market or of the improvement of the operational performances. Business intelligence (BI) is a common word in today's IT world. Yet, is a concept that not everybody understands. And many questions regarding the nature of this concept are rising. So let's take a closer look inside business intelligence…

Keywords: business intelligence; industrial espionage; corporate performance management (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:aic:journl:y:2006:v:13:p:359-364

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