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The quality of services in tourism and in the Romanian accommodation system

Gina Ionela Butnaru ()
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Gina Ionela Butnaru: Management, Marketing and Communication Department, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University

Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice, 2009, vol. 56, 252-269

Abstract: Quality nowadays has become a strategic element in the companies dealing with services be-cause it determines “competitiveness” at its highest level. In the European Quality Charter, quality is defined as “the key to competitiveness” of compa-nies that have the obligation to work for the mutual objective of quality promotion in all the European Union countries. By the implementation of a quality management system in the field of Romanian tourism, the constant improvement of the qualitative performance of a product or service will be assured in the di-rection of reaching the objectives of quality. At present, the main tendency in the field of Romanian tourist services quality consists in the in-troduction of a set of methods with the purpose of constantly improving the quality of products and services by improving the functioning and increasing the performance of the service providers.

Keywords: quality; tourist services; Q Mark; tourist products; accommodation services (search for similar items in EconPapers)
Date: 2009
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Handle: RePEc:aic:journl:y:2009:v:56:p:252-269