EconPapers    
Economics at your fingertips  
 

Information Technologies In Transformation Of Marketing Activity

Nina Ilarionova ()
Additional contact information
Nina Ilarionova: Faculty of International Relations KROK Economics and Law University Kyiv, Ukraine

Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015), 2011, vol. 58, 259-267

Abstract: The goal of the paper is to provide a comprehensive review of marketing issues influenced by information technologies. The macro-environment of marketing activity, strategic issues like marketing philosophy, marketing research and segmentation as well as marketing mix were analysed. The main findings are the following: IT advances do change every element of marketing activity of any company, offering both opportunities and threats.

Keywords: information technologies; marketing philosophy; marketing research; segmentation; consumer behaviour; marketing mix (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://anale.feaa.uaic.ro/anale/resurse/mm6ilarionova.pdf (application/pdf)
http://anale.feaa.uaic.ro/anale/ro/Arhiva2011-Ilarionova/403 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aic:journl:y:2011:v:58:p:259-267

Access Statistics for this article

More articles in Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice (1954-2015) from Alexandru Ioan Cuza University, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Sireteanu Napoleon-Alexandru ().

 
Page updated 2021-03-28
Handle: RePEc:aic:journl:y:2011:v:58:p:259-267