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MANAGERIAL IMPLICATIONS OF THE ACADEMIC DEBATE ON CORPORATE SOCIAL RESPONSIBILITY AND COMPANY PERFORMANCE

Alexandra Horobet () and Lucian Belascu
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Alexandra Horobet: Bucharest University of Economic Studies, 6 Piata Romana, Bucharest - 1, Romania

Review of Economic and Business Studies, 2012, issue 10, 11-17

Abstract: This paper presents the authors’ views on the meaning of the academic debate highlighted by the corporate social responsibility (CSR) literature about the strategy and efficient management of companies. In the last years, the number of academic contributions on the relationship between the CSR and financial performance has significantly grown, being either theoretical, offering plausible explanations regarding this relationship, according to the economic theory, either empirical, by using various statistical-econometric models. In our opinion, the results reached through this debate, the majority showing a positive relationship between the social and financial performance of the company, should result in the change of the management behavior of companies, by the acknowledgement of CSR as a policy which is a strategic internal resource, capable of generating competitive advantages for the company.

Keywords: corporate social responsibility; firm performance; management; corporate strategy; competitive advantages (search for similar items in EconPapers)
JEL-codes: L25 M14 (search for similar items in EconPapers)
Date: 2012
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