THE CONSUMER EXPLAINED FROM THE PERSPECTIVE OF THE EXTENDED SELF

Adriana Manolicä‚ (), Teodora Roman () and Ioana Daniela Ciurdea ()
Additional contact information
Adriana Manolicä‚: Alexandru Ioan Cuza University of IaÈ™i, Romania, No 11, Carol I Avenue, IaÈ™i, 7005000
Teodora Roman: Alexandru Ioan Cuza University of Iași, Romania, No 11, Carol I Avenue, Iași, 7005000
Ioana Daniela Ciurdea: Alexandru Ioan Cuza University of Iași, Romania, No 11, Carol I Avenue, Iași, 7005000

Review of Economic and Business Studies, 2019, issue 23, 113-124

Abstract: Although the extended self is a relatively new concept, over the years it has developed rapidly, being the subject of study of several marketing researches. Our possessions contribute to reflecting our identity, so it is very important to look at how people expand their self in relation to others and how possessions become part of themselves. We can not hope to understand the behavior of consumers without first gaining a certain understanding of the attention they give to their possessions. The main findings until now show that certain objects accelerate the interest of the consumer for the actual consumption, because the consumption helps define people about what they are. Our aim is to deepen this idea through a survey.

Keywords: consumer’s possessions; extended self; inner self; outer self (search for similar items in EconPapers)
JEL-codes: D11 D83 D91 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://rebs.feaa.uaic.ro/articles/pdfs/267.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aic:revebs:y:2019:j:23:manolicaa

Access Statistics for this article

More articles in Review of Economic and Business Studies from Alexandru Ioan Cuza University, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Sireteanu Napoleon-Alexandru ().