SEGMENTATION TECHNIQUES FOR INNOVATION SUPPORT SERVICES

Esteban Pelayo Villarejo (), Antoni Pastor Juste () and Jakub Kruszelnicki ()
Additional contact information
Esteban Pelayo Villarejo: European Association of Development Agencies (EURADA), Rue Montoyer, 24 Brussels, Belgium
Antoni Pastor Juste: European Association of Development Agencies (EURADA), Rue Montoyer, 24 Brussels, Belgium
Jakub Kruszelnicki: Cracow University of Technology, Warszawska 24, 31-155 Kraków, Poland

Review of Economic and Business Studies, 2019, issue 24, 207-237

Abstract: Segmentation of clients is a strategy widely used by companies and marketing units to sell their process. However, this concept is not so well established and widespread in public agencies supporting SME innovation. What are the benefits of designing advanced segmentation strategies for development agencies? Economic development practitioners agree that it’s necessary to provide customised innovation services to companies to get a greater impact. This paper presents how nine development agencies from seven European countries carry out their segmentation strategies to provide tailored initiatives of SMEs’ innovation support. The analysis also identifies common challenges RDA face, and how introducing Big Data Analysis can help them enhance innovation support in their regions.

Keywords: SMEs; Innovation programmes; Marketing; Regional Development; Good practice (search for similar items in EconPapers)
JEL-codes: C81 M31 O38 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://rebs.feaa.uaic.ro/articles/pdfs/282.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aic:revebs:y:2019:j:24:villarejoe

Access Statistics for this article

More articles in Review of Economic and Business Studies from Alexandru Ioan Cuza University, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Sireteanu Napoleon-Alexandru ().