POTENTIAL EFFECTS OF ADVANCED CYBERATTACKS ON CYBERSECURITY SOFTWARE BUYERS’ BEHAVIOUR

Guy Waizel () and ZAIÈš Adriana ()
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Guy Waizel: Doctoral School of Economics and Business Administration, Alexandru Ioan Cuza University – Iași, Romania
ZAIÈš Adriana: Alexandru Ioan Cuza University of IaÅŸi, Faculty of Economics and Business Administration, IaÅŸi, Romania
Authors registered in the RePEc Author Service: Adriana Zaiț

Review of Economic and Business Studies, 2024, issue 33, 43-61

Abstract: This research paper aims to develop a comprehensive understanding of cybersecurity buyer behavior by integrating multiple theories. Specifically, we examine the Theory of Buyer Behavior, the Theory of Reasoned Action, the Theory of Planned Behavior, the Stakeholder Theory, and their relevance in the context of advanced cybersecurity attacks. The paper proposes a new model, the Cybersecurity Buyer Behavior Effect Model (CB2EM), which synthesizes insights from these theories to predict the potential effect of advanced cybersecurity attacks, including zero-day supply chain attacks and stealth techniques attacks, on cybersecurity buyer behavior. Through a systematic review and analysis of the selected theories, we identify commonalities and complementarities, ultimately creating a unified framework that enriches our understanding of how cyber incidents shape buyer decisions. The CB2EM is expected to provide marketers and cybersecurity vendors with valuable insights to effectively address buyer concerns in a rapidly evolving threat landscape.

Keywords: stealth techniques; buyer behavior; zero-day, supply chain attacks; cybersecurity software (search for similar items in EconPapers)
JEL-codes: M3 M31 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:aic:revebs:y:2024:j:33:waizelg

DOI: 10.47743/rebs-2024-1-0002

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