UNDERSTANDING STUDENT MOTIVATION: A KEY TO RETENTION IN HIGHER EDUCATION

Elias G. Rizkallah and Victoria Ann Seitz

Scientific Annals of Economics and Business (continues Analele Stiintifice), 2017, vol. 64, issue 1, 45 - 57

Abstract: This paper explores what motivates college students at different stages of their academic studies. Using Herzberg’s two-factor theory, the researchers conducted a survey of 535 students in three south-western universities to determine if motivations changed throughout their academic careers. Results showed that students at different stages of their college careers have different concerns and, as such, different motivational strategies are needed to respond to their concerns. Implications are given to grow and retain enrolment. JEL Codes - M31

Keywords: motivation; higher education retention; enrollment; satisfaction (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aic:saebjn:v:64:y:2017:i:1:p:45-57:n:58

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