 Flamenco Performer’s Perceived Value: Development of a Measurement IndexJesús Heredia-Carroza Scientific Annals of Economics and Business (continues Analele Stiintifice), 2019, vol. 66, issue si, 59 - 71 Abstract: This paper aims to explain the main elements influencing the perceived value of the flamenco performer. In the framework of cultural economics, it presents a methodology based on two stages: interviews to experts, to identify the different aspects which influence the value of the performer; and surveys to consumers, to measure the valuation of stated aspects. The data from surveys were used for an exploratory factor analysis which results identified three factors that influence the perceived value of the performer: virtuosity, feelings, and influencer-brand. The conclusions also show that among these factors, virtuosity may be used as a synthetic index of performer valuation, since it represents more than 42% of the accumulated total variance. Due to its findings the article is a useful instrument for researchers in cultural economics, art sociology, consumer studies, and empirical aesthetics. JEL Codes - Z11 Keywords: perceived value; performer; flamenco; exploratory factor analysis; virtuosity (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aic:saebjn:v:66:y:2019:i:si:p:59-71:n:154 Access Statistics for this article More articles in Scientific Annals of Economics and Business (continues Analele Stiintifice) from Alexandru Ioan Cuza University, Faculty of Economics and Business Administration Contact information at EDIRC. |
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