How to Measure Flamenco Performer Value? A Cultural Economic Approach

Jesús Heredia-Carroza, Helena Saraiva and Carlos Chavarría-Ortíz
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Jesús Heredia-Carroza: Universidad de Sevilla
Helena Saraiva: Politécnico da Guarda
Carlos Chavarría-Ortíz: Universidad de Sevilla

Scientific Annals of Economics and Business (continues Analele Stiintifice), 2021, vol. 68, issue si, 71 - 77

Abstract: This article designs an empirical methodology to measure the perceived value of the performers, specifically using the significant example of flamenco performer. The methodology is based on an Ordered Logit Model whose dependent variable is the valuation of the flamenco performer by spectators, which complements the research carried out by Heredia-Carroza (2019). The results show that virtuosity, feelings, Roma origin of the performer are significant and they have a positive effect in the valuation of it. Also, spectator’s features as time consuming and number of albums acquired have a positive effect in the performer valuation. Finally, the results have a greater importance as they provide recording companies, an instrument that reduces uncertainty about the characteristics of the performer and it can also be used as a decision-making instrument for future signings of performers in record companies based on the spectators’ perceptions. This methodology could be replicated for the study of other musical genres.

Keywords: perceived value; performer; Ordered Logit Model; flamenco; Popular Culture; Cultural Economics. (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:aic:saebjn:v:68:y:2021:i:si:p:71-77:n:5

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