Journal of Market Research

2025 - 2026

Current editor(s): Dr. Md Shamim Hossain

From IJSAB International
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The impact of Foreign Direct Investment and Trade on Economic Growth: Evidence from sub-Saharan Africa pp. 1-16: Abdul Karim Kamara
Sectoral Trading Volume and Macroeconomic Forces: Empirical Evidence from Dhaka Stock Exchange pp. 17-29: Aslam Mahmud
Financial Development and Environmental Sustainability in Sierra Leone: Evidence from an ARDL–EKC Framework (1990–2024) pp. 30-43: Musa Jalloh
AI-Based Fraud Detection and Customer Protection in Online Markets: Balancing Transaction Security and Enhancing Digital Payment Adoption pp. 44-64: Abu Bakarr Koroma, Nabia Joanna Mansaray, Adiatu S. Kanu and Matilda Khan
The Impact of the African Continental Free Trade Area on Rwanda’s Horticultural Export Competitiveness: A Post-2023 Analysis pp. 65-81: Eric Twambajimana, Cyprien Nyandwi and Onyango Maurice
The Impact of Negative and Fake Reviews on consumer attitude and behavior towards online products pp. 82-100: Md. Amimul Ehasan, Tanvir Ahmed, Rabea Amrin Linat, Sazid Hasan Ruko, Md. Mohiuddin and Rafeun Alahe Raad

Global and Digital Marketing of Oil and Gas Products: Prospects and Hurdles pp. 1-18: Jacob Dut Chol Riak
Turnaround Strategies Adopted by Banks in Kenya: An Academic Research Paper pp. 19-37: Fredrick Kariithi Githui and Fanice Junge Nafula
Financial Markets and Sustainability: Lessons from Mozambique and China pp. 38-53: David Lucas Muaga Junior
Autocratic Leadership and Employee Performance in Public Universities of South Sudan: Implications for Fragile States pp. 54-69: Daniel Atem Apet and Maxwell Adea
The Impact of Online Marketing Strategies and Challenges on the Financial Performance of Small-Scale Enterprises in Juba City, South Sudan pp. 70-86: Anguyo Amos and Maxwell Adea