Entrepreneurial Opportunity Identification as a Mediator: The Impact of Risk Perception on Serial Entrepreneurship Intention in Chinese Catering Enterprises

Binyu Liu
Additional contact information
Binyu Liu: Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Johor Bahru, Malaysia.

Journal of Scientific Reports, 2025, vol. 8, issue 1, 67-79

Abstract: This study explores the intricate dynamics between entrepreneurial risk perception and serial entrepreneurship intention in the context of Chinese catering enterprises. Utilizing a mixed-methods approach, the research investigates how entrepreneurial opportunity identification mediates this relationship and examines the moderating influence of entrepreneurial-family conflict. Drawing on cognitive and decision-making theories, the study employs survey data from over 500 Chinese catering entrepreneurs, with 56.4% being serial entrepreneurs. The findings reveal that entrepreneurial risk perception negatively impacts serial entrepreneurship intention directly and indirectly, while entrepreneurial opportunity identification serves as a significant mediating variable. Furthermore, entrepreneurial-family conflict moderates the indirect effects, highlighting the complex interplay between personal and professional domains. These results contribute to theoretical advancements in entrepreneurial cognition and decision-making and offer practical insights for fostering sustainable entrepreneurial ecosystems in competitive industries. The study emphasizes the importance of managing risk perception and leveraging opportunity identification to enhance entrepreneurial success. Implications for policymakers and practitioners in the catering industry are discussed, along with recommendations for future research.

Keywords: Entrepreneurial Risk Perception; Serial Entrepreneurship; Opportunity Identification; Entrepreneurial Cognition; Catering Industry; Family-Work Conflict (search for similar items in EconPapers)
Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://ijsab.com/wp-content/uploads/1076.pdf (application/pdf)
https://www.ijsab.com/jsr-volume-8-issue-1/7550 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aif:report:v:8:y:2025:i:1:p:67-79

Access Statistics for this article

Journal of Scientific Reports is currently edited by Dr. Md Shamim Hossain

More articles in Journal of Scientific Reports from IJSAB International
Bibliographic data for series maintained by Farjana Rahman ().