The Impact of Globalization on Organizational Culture

Ass. Prof. Lidija Stefanovska and Ass. Prof. Marjan Tanushevski
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Ass. Prof. Lidija Stefanovska: Assistant Professor & Head, BAS Institute of management Bitola, Bitola, R. Macedonia.
Ass. Prof. Marjan Tanushevski: Assistant Professor, MIA Macedonian Information Agency, BAS Institute of management Bitola, Bitola, R. Macedonia.

Indian Journal of Commerce and Management Studies, 2016, vol. 07, issue 3, 01-06

Abstract: The organizations today exist in a variable environment that is directly affected by the process of globalization. All this leads to many social changes as well as changes in the national culture, on which, in turn, depend the organizational culture, ethical behavior and values in the organization. The impact of globalization does not solely refer to the cultural segment; on the contrary, the impact is felt in the economy, where certain global values are created, values which are the basis for development and advancement in the business. Although globally there are many differences and even opposing value systems, globalization imposes significant impact in changing the communication process and certain transformations, especially in countries in transition, in order to facilitate communication between organizations of the same or similar activities, needing more frequent cooperation. In this regard, the process of homogenization of value systems in different fields is increasingly happening and is more noticeable, which is certainly reflected in the organizational performance. In this way, the economic globalization provides the countries in the world many development opportunities that can serve as a good example of organizations that are currently joining the process of conquering the global market. The primary objective of this paper refers precisely to this context, which is to see the connection between the process of globalization and its impact on the cultural dimensions of organizations and therefore the impact on the microenvironment, discussed in the long-term strategic aspect.

Keywords: globalization; culture; ethics; strategy. (search for similar items in EconPapers)
Date: 2016
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