Managing CSR in Croatian Hospitality: The Case of Luxury Boutique Hotels

Vanja Gnjidic and Roberta Kurti Vukovic
Additional contact information
Vanja Gnjidic: Doctoral Candidate, International University of Monaco; Entrepreneur at G. R. M., Rijeka, Croatia.
Roberta Kurti Vukovic: Senior Advisor for EU Affairs and International Relations, Croatian Public Service, Zagreb, Croatia.

Indian Journal of Commerce and Management Studies, 2018, vol. 09, issue 3, 01-09

Abstract: Despite the vast research in the field of Corporate Social Responsibility (CSR), little has been done to analyzeluxury hospitality. The overall image that emerges from literature is negative, presuming that hotels use CSR often as greenwashing or marketing tool. This study is not about its procedures, it goes one step further, putting participants in the spotlight.Both guests and hotel workers are involved in the research through interviews (group interviews and in-depth interviews with hotel managers). One of the authors was involved as participant observant and interviewer/moderator. The analysis of field work conducted in a couple of boutique luxury hotels in Croatian coastline shows diametrically opposite results. Having regard that this is an exploratory study, the intent was not to generalize but to provide an insight into better understanding of how guests’ expectations change the hospitality industry and managerial challenges during that process. This project will contribute as a relevant starting point for future researchers in the area of sustainability in luxury hospitality.

Keywords: Corporate social responsibility (CSR); luxury hospitality; managerial challenges; boutique hotels. (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://scholarshub.net/index.php/ijcms/article/view/22/482 (application/pdf)
http://scholarshub.net/index.php/ijcms/article/view/22 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aii:ijcmss:v:09:y:2018:i:3:p:01-09

DOI: 10.18843/ijcms/v9i3/01

Access Statistics for this article

Indian Journal of Commerce and Management Studies is currently edited by Dr. Arif Anjum

More articles in Indian Journal of Commerce and Management Studies from Educational Research Multimedia & Publications,India
Bibliographic data for series maintained by Mr. Asif Anjum ().