Retailing Study to Benefit RFID Products Design

Suhas Rane and V. S. More
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Suhas Rane: India
V. S. More: Director, MGV’s Institute of Management & Research, Nashik MS, India

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 3, 09-13

Abstract: As widely known- retailing is a business of low margin and high volume. The initial euphoria and hype of this business is getting over by now, and “survival of the fittest” phase has started. Moreover, with the entry of big international players like Wal-Mart, Metro and others, the competition is getting further intensified. Thus, the retailers are forced to look into avenues which would help them bringing down costs and improve their supply chain efficiencies. One of the promising tools for this is RFID - which has shown great potentials to enhance the inventory visibility across the entire retailing chain. This paper talks about a study being conducted in the Indian Retailing Industry – to know the expectations of Indian retailers from the adoption of RFID into their business. The outcome of the study should be helpful in two ways – the retailing players to know the current status of RFID adoption in their industry and plan out their future strategies, and for the RFID product /systems designers - to cut out their products and services exactly to suit the industry needs.

Keywords: Retailing; Product Design (search for similar items in EconPapers)
Date: 2011
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