Mobile Commerce: Gate Way to Successful Business

Shakeb Ahmed and A.V. More
Additional contact information
Shakeb Ahmed: Lecturer G.D.A.B. Arts & Commerce College Malegaon (Nasik) India
A.V. More: Lecturer M.G.V’s IMR Panchavati, Nashik.India

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 3, 109-115

Abstract: This paper explores the Mobile Commerce which is the latest development in the field of business management. M-commerce (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as cellular telephone and personal digital assistants (PDAs). Known as next-generation e-commerce, m-commerce enables users to access the Internet without needing to find a place to plug in. The emerging technology behind m-commerce, which is based on the Wireless Application Protocol (WAP), has made far greater strides in Europe, where mobile devices equipped with Web-ready micro-browsers are much more common than in the United States. The m-commerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones, the industry's answer to the Swiss Army Knife, and ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities all in one, paving the way for m-commerce to be accepted by an increasingly mobile workforce.

Keywords: M. Commerce; PDA; Mobile; SMS; Mobile Banking & Broking (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://scholarshub.net/index.php/ijcms/article/view/428/418 (application/pdf)
http://scholarshub.net/index.php/ijcms/article/view/428 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aii:ijcmss:v:2:y:2011:i:3:p:109-115

Access Statistics for this article

Indian Journal of Commerce and Management Studies is currently edited by Dr. Arif Anjum

More articles in Indian Journal of Commerce and Management Studies from Educational Research Multimedia & Publications,India
Bibliographic data for series maintained by Mr. Asif Anjum ().