Study on Customer Perception towards Online-Ticketing in Malaysia

Seyed Rajab Nikhashemi, Farzana Yasmin, Ahasanul Haque and Ali Khatibi
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Seyed Rajab Nikhashemi: Graduate School of Management, Management And Science University of Malaysia (MSU) Malaysia
Farzana Yasmin: Graduate School of Management, Management And Science University of Malaysia (MSU) Malaysia
Ahasanul Haque: Faculty of Economics and Management Sciences International Islamic University Malaysia, Malaysia
Ali Khatibi: Graduate School of Management, Management And Science University of Malaysia (MSU) Malaysia

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 6, 03-13

Abstract: This paper gives a report of a study that investigated peoples’ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples’ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers’ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers’ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way.

Keywords: perceived risk; customer trustiness; familiarity and confidence; price perception and internet security or website security (search for similar items in EconPapers)
Date: 2011
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