Evaluation of Customers’ Risk Perception towards Electronic Banking Services

K.Sethuraman
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K.Sethuraman: Assistant Professor,Department of Business Administration,Annamalai University, Chidambaram, India

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 7, 67-71

Abstract: The main aim of this study is to measure the factors which influencing the risk perception of customers while using electronic banking channel. The major findings of this study are, internet banking is having high risk assumed by the most of the respondents. Based on the risk dimensions, financial risk influencing more compared to the other types of risk. Most of the respondents are assuming that financial risk and psychological risk is more in credit card. Performance risk are more in debit card, time risk, psychological risk, security risk and social risk are huge in internet banking. Financial risk is the mediating factor for determining the perceived risk of the electronic banking customers.

Keywords: Perceived risk; Psychological risk; Time risk (search for similar items in EconPapers)
Date: 2011
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