A Study on Customer Relationship Management in Cooperative Silk Societies with Special Reference to Kanchipuram (Silk City) in Tamilnadu

M. Murugan and S.A. Senthil Kumar
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M. Murugan: Assistant Professor, SCSVMV University, Kanchipuram, Tamil Nadu. & Research Scholar, M.S. University, Tirunelveli, India
S.A. Senthil Kumar: Associate Professor and Research Guide, Central University of Pondicherry,Karaikal Campus, Pondicherry (UT), India

Indian Journal of Commerce and Management Studies, 2012, vol. 3, issue 1, 25-30

Abstract: A study was conducted among 50 respondants to find out their opinion about cooperative silk societies in Kanchipuram (silk city) with special emphasis on Customer Relationship Management. It was ascertained that there is a relationship between purchasing silk sarees and quality check-up and that customers are loyal to the brands they purchase.

Keywords: CRM; Co-operative silk society; Service quality; Service gap. (search for similar items in EconPapers)
Date: 2012
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