Impact of Social Networking Websites on Generation Y: Emperical Findings from Selengor, Malaysia

Charles Nana Kwengwa, Arsalan Mujahid Ghouri, Nek Kamal Yeop Yunus and Habu Bah-Yaye Adamu
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Charles Nana Kwengwa: MBA Graduate
Arsalan Mujahid Ghouri: PhD Candidate, Limkokwing University of Creative Technology, Malaysia
Nek Kamal Yeop Yunus: Faculty of Business & Economics, University Pendidikan Sultan Idris, Malaysia
Habu Bah-Yaye Adamu: Lecturer, Department of Business Administration Bukar Abba Ibrahim University, Yobe, Nigeria

Indian Journal of Commerce and Management Studies, 2012, vol. 3, issue 1, 31-37

Abstract: This present study conducts in province Selangor of Malaysia to find the impacts of social networking websites on the Generation Y. The sample of the study was the students of Multimedia Univerity and Limkokwing University. The findings show that the 1) perceiced usefulness of social networking sites 2) use of social networking sites 3) social networking skills 4) social network groups and 5) message of social networking sites formulate affirmative impace on image of Generation Y.

Keywords: Social networking websites; Generation Y; Malaysia; Internet; Empirical study. (search for similar items in EconPapers)
Date: 2012
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