Social Media Empowering Young Entrepreneurs – A Case of Discount District Duo

Khushbu Pandya
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Khushbu Pandya: Lecturer Dept. of Management, Sumandeep Vidyapeeth Gujarat, India

Indian Journal of Commerce and Management Studies, 2012, vol. 3, issue 2, 63-66

Abstract: The paper is a case study of young entrepreneurs from the Gujarat State and showcases the innovative use of Social Media. The methodology used is an interview with the owner of the organization, i.e. Discount District. Also the secondary resources are been explored to support the study and the relationship between entrepreneurship and technology. This case can also be treated as teaching material in an entrepreneurship classes and so a teaching note is also supported at the end of the case. Social Media is an emerging area of marketing and entrepreneurs and other businesses have slowly started relying on it for their marketing needs. This study presents a perfect example for the said situation.

Keywords: Social Media; Technology; Entrepreneurship; Social Media Marketing; Communication (search for similar items in EconPapers)
Date: 2012
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