Indian Mutual Fund Industry and the Variables Influencing to Invest in Mutual Fund Market: An Empirical Study of Investors Behaviour

Harsh Purohit and Preeti Sharma
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Harsh Purohit: Professor (Finance & Banking) Chair: ICICI Bank Chair for BFSI FMS -WISDOM Banasthali Vidyapith, India
Preeti Sharma: Assistant Professor International School Of Business Management, Suresh Gyan Vihar University, Jaipur, India

Indian Journal of Commerce and Management Studies, 2012, vol. 3, issue 3, 50-54

Abstract: Mutual funds have emerged as an important segment of financial markets and so far have delivered value to the investors. no industry can flourish without a proper regulatory mechanism . These initiatives would help towards making the Indian mutual fund industry more vibrant and competitive. Since, the need of study has been aroused in order to see the factors influencing the retail investors to prefer investment regarding the mutual funds in Rajasthan. The study is based on the formulation of the following hypotheses: Hypothesis 1: gender of the investor and risk orientation are 2 independent attributes of the investors. Hypothesis 2: Increase in age decreases the risk tolerance level. Correlation between age and risk tolerance. In order to study the factors influencing the retail investors to prefer investment in mutual funds in Rajasthan, chi square test, analysis of one-way variance. The present study looks at the small investors purchase behavior does not have a high level of coherence due to the influence of different purchase factors. If the study provokes the authority concerned to take some positive measures for expanding the scope of mutual funds investment.

Keywords: Mutual fund; Retail investors; factors influence to selection of mutual funds; Prefer investment, Indian investors, variables influencing investors decision, investors profile variables, dependent variables, independent variables, risk orientation. (search for similar items in EconPapers)
Date: 2012
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