Strategic Positioning of the Private and Higher Education in Rio Grande do Norte-Brazil

Nathalia de Oliveira Pacheco, Jamerson Viegas Queiroz, Fernanda Cristina Barbosa Pereira Queiroz, Lucas Ambrósio Bezerra de Oliveira, Marciano Furukava and Nilton Cesar Lima
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Nathalia de Oliveira Pacheco: Universidade Federal do Rio Grande do Norte - Brasil.
Jamerson Viegas Queiroz: Universidade Federal do Rio Grande do Norte – Brasil.
Fernanda Cristina Barbosa Pereira Queiroz: Universidade Federal do Rio Grande do Norte – Brasil
Lucas Ambrósio Bezerra de Oliveira: Universidade Federal do Rio Grande do Norte – Brasil
Marciano Furukava: Universidade Federal do Rio Grande do Norte - Brasil
Nilton Cesar Lima: Universidade Federal de Alagoas Brasil

Indian Journal of Commerce and Management Studies, 2013, vol. 4, issue 1, 01-07

Abstract: The aim of this study is to analyze the strategies of Private institutions and positioning for higher education (IESP) of RN, using the following tools: life cycle of the institutions; Segment of the IESP; Porter's Generic strategies; Array of strategic positioning and Institutional Placement. Quantitative and qualitative research were undertaken through searches in databases of INEP and MEC and in email addresses of IESP, besides visits to all institutions surveyed, creating an overview for each tool used in the study. The results showed that the two main Institutions stand in the market in relation to the excellence of the courses, three institutions seek to highlight from the perspective of the consumer through price, and on a third block, with that alternated good and bad results and who obtained poor analysis, requiring better planning of actions to face the competitive market.

Keywords: Higher; Education.; Positioning; Strategies.; Strategic; Tools (search for similar items in EconPapers)
Date: 2013
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