After Sales Service for Honda Motors – An Evaluative Study

J. Pandu Rangarao
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J. Pandu Rangarao: Professor, Rise Groups of Institutions, Ongole Vallluru, Andhra Pradesh, India

Indian Journal of Commerce and Management Studies, 2013, vol. 4, issue 1, 86-91

Abstract: In this study the main aim of the author is to know the perception of the customers towards the service quality provided by the Honda automobiles. Here the scholar aimed to explain the role of after-sales service on customer satisfaction. Much number of questions relating to the service quality was posed to the customers and obtained valuable information. More customer satisfaction can fetch future referral sales to the organization. Honda Company is providing considerable quality of service to the customers. Most of the respondents are satisfied with the service quality, knowledge of the service personnel, delivery time and prices for services and finally delivery time of the vehicle. Sign boards, infrastructure and availability of spare parts are very convenient in Honda Automobiles.

Keywords: Customer satisfaction; customer rating on services quality; delivery time; knowledge about service; service communication; word of mouth (search for similar items in EconPapers)
Date: 2013
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