Exploring the Factors Influencing the Choice of Young Generation while Buying Cars: A Factor Analysis Approach

Prof. Priti D Salvi and Prof. Kalpesh B Prajapati
Additional contact information
Prof. Priti D Salvi: Associate Professor, S V Institute of Management, Kadi, India.
Prof. Kalpesh B Prajapati: Associate Professor, S V Institute of Management, Kadi, India.

Indian Journal of Commerce and Management Studies, 2015, vol. 6, issue 2, 41-44

Abstract: The purpose of this paper is to find the factors affecting the choice of young generation toward buying a car in price range up to 8 lakhs in Ahmadabad city. The primary research is done through questionnaires using judgmental sampling. Data is collected from 225 respondents who are over 18 years old, well educated, well informed of latest trends and currently using a car. The factor analysis has been used to identify factors affecting choice of young generation while buying the car. The result indicated that young generation is influenced by product and services related features, strength of car, economy, riding experience, reference group appeal and promotion of the car.

Keywords: Young Generation; Consumer Buying Behavior; Four-Wheeler; Factor Analysis. (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://scholarshub.net/index.php/ijcms/article/view/143/137 (application/pdf)
http://scholarshub.net/index.php/ijcms/article/view/143 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aii:ijcmss:v:6:y:2015:i:2:p:41-44

Access Statistics for this article

Indian Journal of Commerce and Management Studies is currently edited by Dr. Arif Anjum

More articles in Indian Journal of Commerce and Management Studies from Educational Research Multimedia & Publications,India
Bibliographic data for series maintained by Mr. Asif Anjum ().