THE POSITIONING STRATEGY – THE CASE OF ELPRECO COMPANY

Prof. Gheorghe Meghisan Ph. D, Assist. Georgeta-Madalina Meghisan Ph. D Student, Dan Caprioara and Mariana Hopartean
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Assist. Georgeta-Madalina Meghisan Ph. D Student: University of Pitesti Faculty of Economics Pitesti, Romania
Mariana Hopartean: Elpreco Company Craiova, Romania
Authors registered in the RePEc Author Service: Georgeta-Madalina Meghisan-Toma ()

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 1, issue 38, 125-133

Abstract: To make a concentrated positioning, a company has to decide the number and the time of the differences to promote for the target clients. A company can subscribe to the idea that the positioning can be made on a double advantage, if that company pretends it is good regarding the two attributes. The intention is to find a niche of specialization within the target segment. This paper will analyze the position strategy, taking as example the case of Elpreco Company.

Keywords: positioning strategy; competition; concrete market; consumers; brand (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2010:i:8:p:125-133

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