A STRATEGIC APPROACH OF SMES ACTIVITY IN THE CONSTRUCTION INDUSTRY IN DOLI COUNTY

Prof. Tudor Nistorescu Ph. D and Assist. Ludmila Paunescu(Railean) Ph. D Student
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Prof. Tudor Nistorescu Ph. D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Assist. Ludmila Paunescu(Railean) Ph. D Student: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 2, issue 39, 229-240

Abstract: Faced with rapid changes of conditions in management, economic, social and even political, the construction activity, like all other industries is in a time, when, by taking a proper strategic directions depends its future development. Only a realistic strategic approach, coherent and implicit for SMEs in the construction industry will lead to minimize the risk of making mistakes and to generate a coherent response to situations and problems wich this sector of national economy are confronting. This paper describes current strategic trends of SMEs in the construction industry in Dolj county to overcome the crisis. Here are presented policy proposals to significantly improve economic and financial results for the company of construction, through rapid development and strengthening its market position which will lead to appreciable increase of competitiveness.

Keywords: strategies; construction industry; SMS; competitiveness; SWOT analysis (search for similar items in EconPapers)
JEL-codes: M10 M19 M21 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2011:i:12:p:229-240

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