ADVERTISING IN RELATION TO EXTERNAL COMMERCE ACTIVITIES

Laurentiu Radu
Additional contact information
Laurentiu Radu: University of Craiova Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 1, issue 39, 239-243

Abstract: This thesis presents the concept of advertising, its types and its use for promoting commercial enterprises. Advertising is regarded as a nonpersonal communication technique which implies the conveying of a persuasive message through mass-media, with the purpose of increasing the psychological pressure upon importers. Advertising is presented here from a rational, psychological, behavioral and psychosocial point of view, alongside its effects on exterior commerce.

Keywords: advertising; marketing strategy; marketing add (search for similar items in EconPapers)
JEL-codes: F13 M37 (search for similar items in EconPapers)
Date: 2011
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://feaa.ucv.ro/AUCSSE/0039v1-037.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2011:i:39:p:239-243

Access Statistics for this article

Annals of University of Craiova - Economic Sciences Series is currently edited by Sorinel Domnisoru

More articles in Annals of University of Craiova - Economic Sciences Series from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Anca Bandoi ( this e-mail address is bad, please contact ).