SUCCESS FACTORS OF BUSINESS STRATEGY IN EMERGING COUNTRY MARKETS

Dana Boscor, Gabriel Bratucu, Axinia Bianca Boitor and Alexandra Talpâur
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Dana Boscor: Transilvania University Faculty of Economic Sciences and Business Administration
Gabriel Bratucu: Transilvania University Faculty of Economic Sciences and Business Administration
Axinia Bianca Boitor: Transilvania University Faculty of Economic Sciences and Business Administration
Alexandra Talpâur: Transilvania University Faculty of Economic Sciences and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 1, issue 39, 76-83

Abstract: The paper presents the most important success factors that can be used by multinational companies in the international business strategy in emerging country markets. The most important factors are: the relationship with the government, with the customers, suppliers and the community, the entry strategy and the adaptation of the marketing mix elements.For the emerging markets new business models have to be developed, taking into account the problems of poverty and distorted income distribution.

Keywords: emerging markets; strategy; success factors; multinational companies; networks (search for similar items in EconPapers)
JEL-codes: F23 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2011:i:39:p:76-83

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