CONFUSING BORDERS BETWEEN MARKETING AND REALITY

Lect. Flaviu Meghisan Ph. D and Georgeta-Madalina Meghisan Ph. D
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Lect. Flaviu Meghisan Ph. D: Uniersity of Pitesti Faculty of Economic Sciences Pitesti, Romania
Georgeta-Madalina Meghisan Ph. D: Uniersity of Craiova Faculty of Economic and Business Administration Craiova, Romania
Authors registered in the RePEc Author Service: Georgeta-Madalina Meghisan-Toma ()

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 2, issue 39, 133-136

Abstract: The company sees its clients from a strategic point of view, approaching them as human beings and paying attention to their needs and preoccupations. The current marketers try to reach the mind and heart of the consumers. Most of them, the consumers seek for solutions to their anxieties on a globalised market. In a confusing world, they look for those companies that address to the most profund human wishes from a social, economic and environmental point of view in their mission, vision and values. They nor only seek for functional and emotional satisfaction,but also the human spirit fulfilment throughout the chosen products and services. From another point of view, it is difficult to determine where the marketing creations stop and where "the real world" begins. We can not be sure of the beginning and the end of this border.

Keywords: marketing; consumer's needs; global market (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2011
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