THE STRATEGY OF THE ORANGE MOBILE TELECOMMUNICATIONS PROVIDER TOWARDS ITS EMPLOYEES

Prof. Gheorghe Meghisan Ph. D and Georgeta-Madalina Meghisan Ph. D
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Prof. Gheorghe Meghisan Ph. D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Georgeta-Madalina Meghisan Ph. D: Uniersity of Craiova Faculty of Economic and Business Administration Craiova, Romania
Authors registered in the RePEc Author Service: Georgeta-Madalina Meghisan-Toma ()

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 2, issue 39, 137-140

Abstract: The research regarding the strategies of the Orange Romania operator towards its employees was made between July-August 2010 at a national level, targeting the salesman and store managers of this mobile telecommunications operator. The data gathering method was questionnaire sent by post office to all Orange Romania branches (a total of 225 branches). The data was analyzed using the informatics SPSS program.

Keywords: strategy; Orange mobile telecommunications company; malesman marketing; store management (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2011:i:4:p:137-140

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