THE CONTRIBUTION OF PUBLIC RELATIONS IN TOURISM ENTERPRISES

Carmen Voinescu (Clapan) Ph. D Student and Assoc. Prof. Apostolos Apostolou
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Carmen Voinescu (Clapan) Ph. D Student: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Assoc. Prof. Apostolos Apostolou: Technical University of Crete Department of Production Engineering and Management Chania, Greece

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 2, issue 39, 253-260

Abstract: Public relations is the distinctive management function which helps establish and maintain mutual lines of communication, understanding acceptance and co- operation between an organization and its publics. It involves the management of problems or issues, helps management to keep informed on public opinion, defines and emphasises the responsibility of management to serve the public interest and uses research and ethical communication as its principal tools.

Keywords: critical: public relations; management; tourism; communication; marketing (search for similar items in EconPapers)
JEL-codes: M41 M42 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2011:i:8:p:253-260

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