MARKETING STUDY REGARDING THE CONSUMPTION BEHAVIORTOWARDS KAUFLAND HYPERMARKETS

Gheorghe Meghisan, Adriana Lazarescu and Georgeta-Madalina Meghisan-Toma ()
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Gheorghe Meghisan: University of Craiova Faculty of Economics and Business Administration
Adriana Lazarescu: University of Craiova Faculty of Letters

Annals of University of Craiova - Economic Sciences Series, 2012, vol. 1, issue 40, 45-50

Abstract: The main objectives associated to this research study focus on establishing the consumption behavior of young consumers towards the products and associated services sold by Kaufland hypermarkets, in terms of: motivation to choose the products from Kaufland hypermarkets, average time spent doing shopping, average amount spent on shopping, shopping habbits of the customers. The present study is based on primary data gathered from the young clients of Kaufland hypermarkets. The data is analysed using the SPSS Informatics program, based on statistical functions (descriptive statistics, factor analysis, T test). This marketing study was made during the 1st May 2012 – 1st June 2012, using the questionnaire to gather the data, which was filled in, by a sample of 85 persons.

Keywords: consummer behavior; marketing study; retail industry; Kaufland hypermarkets; quantitative study (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (5)

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