MARKETING STUDY REGARDING INTERNET SERVICES USAGE ON SMARTPHONES

Gheorghe Meghisan and Georgeta-Madalina Meghisan-Toma ()
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Gheorghe Meghisan: University of Craiova Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2014, vol. 1, issue 42, 35-40

Abstract: The main objectives associated to this research study are: establishing the usage of Internet on the main devices (smartphones, ipad, laptops, desktop computer), making an average of the free and paid applications that the users installed on their smartphones and ranking the usage of some services on mobile devices within the last year. The present study is based on the primary data gathered from youngsters aged between 18- 24, owners of a smartphone. The gathered data was analyzed using the SPSS Informatics program, based mainly on descriptive statistics. This marketing study was made during December 2013, using the questionnaire to gather the data, which was filled in by a sample of 50 persons.

Keywords: consumer behavior; marketing study; mobile Internet services; mobile telecommunications services; quantitative study (search for similar items in EconPapers)
JEL-codes: M30 M31 (search for similar items in EconPapers)
Date: 2014
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