Efficiency of Management and Marketing Strategies within The Dental Office

Oprea Valentin Busu and Elena Cristina Andrei
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Oprea Valentin Busu: University of Craiova Teaching Staff Training Department, Craiova, Romania
Elena Cristina Andrei: University of Medicine and Pharmacy of Craiova, Craiova, Romania

Annals of University of Craiova - Economic Sciences Series, 2017, vol. 1, issue 45, 204-211

Abstract: This article is based on research about the management and marketing strategies within the dental office and how we can better understand its importance. One of the major problems faced by dentists today is the management of the dental office. Certainly, from the outside, individuals perceive the dentist's office as a simple medical unit in which medical staff operate. However, people living in the field face each day multiple problems of both medical and bureaucratic nature. For the dentist/manager, the dental office is perceived as a dual-purpose unit: providing oro-dental care and earning profit.

Keywords: management; dental office; marketing (search for similar items in EconPapers)
JEL-codes: M41 M42 (search for similar items in EconPapers)
Date: 2017
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