PARTICULARITIES OF DIGITALIZATION IN THE TIRE INDUSTRY

Ioana Borcan
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Ioana Borcan: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Annals of University of Craiova - Economic Sciences Series, 2020, vol. 1, issue 48, 25-36

Abstract: The aim of this paper is to understand the extent to which the tire industry is affected by digitization and what are the possible responses of tire manufacturers. Our research methodology is based on the critical analysis of company reports and of the INTERNET sources related to market studies relevant to the industry, the analysis of future mobility trends as well as the digitization strategies adopted by the main actors in the industry. Our findings suggest that digitalization is transforming the tire industry, as it fits into the broader context of future mobility, a strongly digitized sector. In the face of this reality, tire manufacturers are adapting their organizational strategy in order to take advantage of new sources of value.

Keywords: digitalization; future of mobility; digital transformation; tire sector; business model (search for similar items in EconPapers)
JEL-codes: M19 M29 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:1:y:2020:i:48:p:25-36

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