PROFIT ORIENTATED OR CULTURAL PROTECTIVE? SC ELECTRECORD SA- CASE STUDY

PhD Student Cristina Andreescu and PhD Student Mihaela-Georgia Simau
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PhD Student Cristina Andreescu: A&R Department, Electrecord SA
PhD Student Mihaela-Georgia Simau: Technological Transfer Centre, Bucharest Chamber of Commerce and Industry

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 2, issue 38, 10

Abstract: The economic environment includes all factors that influence the economic capability of the company to compete and perform in its activity field. In this paper we analyzed, on a real company, the economic evolution correlated with the technical up-grade over the time and sales. A company does not function on its own, but in an environment, whether local, national or international. Competitiveness, from a profit viewpoint, is only a small part of what it really means and does not offer the certainty of a good long term evolution. There are other aspects that need to be taken into consideration. For that reason, we have taken a look over the context and the international trend in that particularly activity field. Our purpose has been to conclude whether the company has a general context approach or only a local one, baring that fact that the world trend affects local evolutions.

Keywords: technology; analysis; company; market; competitiveness (search for similar items in EconPapers)
JEL-codes: O10 O14 O43 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2010:i:10:p:22-31

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