THE STRATEGIC VALUE OF THE INTERNET BROADBAND SERVICE AND ITS IMPACT ON RURAL SMALL BUSINESSES: AN EMPIRICAL STUDY

Assoc. Prof. Gheorghe Militaru PhD
Additional contact information
Assoc. Prof. Gheorghe Militaru PhD: Faculty of Entrepreneurship, Business Engineering and Management Bucharest, Romania

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 2, issue 38, 10

Abstract: This study investigates the strategic adoption of the Internet broadband and technology in locations with small density. The goal of this research is to supply some information necessary for take better decisions concerning the implementation of a project regarding the broadband Internet telecommunications services in Cluj district. The results show that: (1) almost 80% from interviewed people said that they use the Internet broadband services and only 8.4% of the questioned person said that they not use the Internet broadband services, approximately 11.1% of surveyed subjects have not responded to this question; (2) the Internet’s role in customer service leads to added value and increased loyalty of the customer, and (4) the most used Internet broadband services are Click Net (30.7%) offered by Romtelecom Telecommunications Company after the broadband services offered through the cable (12.4%) and the broadband services offered by UPC Telecommunications Company (11.1%)

Keywords: broadband services; marketing; Internet; networking; flexibility (search for similar items in EconPapers)
JEL-codes: L63 L96 O14 O33 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://feaa.ucv.ro/AUCSSE/0038v2-056.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2010:i:10:p:498-507

Access Statistics for this article

Annals of University of Craiova - Economic Sciences Series is currently edited by Sorinel Domnisoru

More articles in Annals of University of Craiova - Economic Sciences Series from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Anca Bandoi ( this e-mail address is bad, please contact ).