CLASSICAL LASSICAL AND BEHAVIOURAL FINANCE IN INVESTOR DECISION

Aurora Murgea ()

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 2, issue 38, 12

Abstract: Conceptual model of individual investor behavior presented in this paper aims to structure a part of the vast knowledge about investor behavior that is present in the finance field. The investment process could be seen as driven by dual mental processes (cognitive and affective) and the interplay between these systems contributes to bounded rational behavior manifested through various heuristics and biases. The investment decision is seen as a result of an interaction between the investor and the investment environment

Keywords: investor behaviour; financial decisions making; cognitive modelling,; sentiments; market efficiency (search for similar items in EconPapers)
JEL-codes: G11 G14 G15 (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2010:i:12:p:212-223

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