TECHNIQUES USED IN SEARCH ENGINE MARKETING

Assoc. Prof. Liviu Ion Ciora Ph. D and Lect. Ion Buligiu Ph. D
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Assoc. Prof. Liviu Ion Ciora Ph. D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Lect. Ion Buligiu Ph. D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 2, issue 38, 8

Abstract: Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines and directories offer free or extremely cheap listing. On the other side, the traffic coming from search engines and directories tends to be motivated for acquisitions, making these visitors some of the most probable clients for the services and goods to be sold on-line. In the on-line environment, all promoting activities involving search engines fall in the category of search engine management. Our paper attempts to perform a study on techniques used in search engine marketing.

Keywords: Search Engine Marketing; Search Engine Optimization E-Marketing; Pay-per-Click (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2010:i:8:p:432-439

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