PROVIDING QUALITY – A KEY TO SUCCESS

Oana Staiculescu and Angel-Cristian Staiculescu
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Oana Staiculescu: University of Craiova Faculty of Economics and Business Administration
Angel-Cristian Staiculescu: University of Craiova Faculty of Theology, History and Educational Sciences

Annals of University of Craiova - Economic Sciences Series, 2012, vol. 2, issue 40, 220-225

Abstract: Providing a high quality products and services is a key to business success. That is because high quality promotes customer satisfaction and customer satisfaction has a direct link to business revenue. Clients want quality products and services in order to feel they are getting value for money, especially in these hard economic times. Although it is well known that advertising may win new customers, quality can be the reason to keep them. A good manager is aware that the costs of winning market share may be five times more than the related costs to manage a relationship with trade partners on an already existing market. The purpose of this paper is to present an overview about the necessity of promoting quality as a key to business success which can make the difference and positively influence revenues.

Keywords: quality; providing quality; managerial accounting; quality cost; benefits (search for similar items in EconPapers)
JEL-codes: M14 M41 M54 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2012:i:40:p:220-225

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