GENERAL ELEMENTS OF MARKET ANALYSIS FOR CUSTOMER SELECTION CRITERIA USING EXISTING AUTOMOTIVE SALES DATABASES

Sabin – Alexandru Băbeanu, Viorel - Costin Banța, Claudia Mihaela Răpan and Cristian Dragoș Țurcan
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Sabin – Alexandru Băbeanu: The Bucharest University of Economic Studies, Faculty of Accounting and Management, Information Systems, Bucharest, Romania
Viorel - Costin Banța: The Bucharest University of Economic Studies, Faculty of Accounting and Management, Information Systems, Bucharest, Romania
Claudia Mihaela Răpan: The Bucharest University of Economic Studies, Faculty of Accounting and Management, Information Systems, Bucharest, Romania
Cristian Dragoș Țurcan: The Bucharest University of Economic Studies, Faculty of Accounting and Management, Information Systems, Bucharest, Romania

Annals of University of Craiova - Economic Sciences Series, 2022, vol. 2, issue 50, 23-30

Abstract: The important objective of the research is to decide the general framework for smart car production and to identify the corresponding customer, as well as the market trend. The creation of a policy and strategy, which are based on a predictive analysis of the results obtained in the specialized literature, carried out on the automotive sales market, which have integrated artificial intelligence, is an important factor in achieving the objective. The use of artificial intelligence in consulting platforms or databases from which data are extracted, as well as the profile of each customer generated by artificial intelligence, is a trend in the car sales market in the coming years.

Keywords: strategy; procedure; customer recruitment; artificial intelligence; sales market; automotive client database (search for similar items in EconPapers)
JEL-codes: M21 M31 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2022:i:50:p:23-30

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