Particularities of the Communication Activities within the Modern Enterprise with a Study Case at SC DEDEMAN SRL

Daniel Gherasim and Adrian Gherasim
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Adrian Gherasim: “George Bacovia” University, Bacau

Annals of University of Craiova - Economic Sciences Series, 2008, vol. 3, issue 36, 1357-1362

Abstract: Inside an organization, communication has an important role. Communication should be oriented both towards the internal life of the organization and towards the external activity. The communication devices of the company serve to disseminate some major information about the products and services offered to the clients and they also serve to find out how the business environment reacts. Such a double communication system assures a permanent dialogue with the external environment, the market, supplying the firm with all the necessary elements for developing an efficient activity.

Keywords: Communication; Marketing communication; Communication policy; Promotional activity (search for similar items in EconPapers)
JEL-codes: M00 M31 (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2008:i:11:p:1357-1362

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