EMERGING RISKS IN BANK CREDIT ACTIVITY IN TERMS OF FINANCIAL BANKING MARKETING

Emanuela Maria Avram, Iulia Furdui and Ioana Preda
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Emanuela Maria Avram: The Management Marketing Faculty, Romanian-American University from Bucharest
Iulia Furdui: The Management Marketing Faculty, Romanian-American University from Bucharest
Ioana Preda: The Management Marketing Faculty, Romanian-American University from Bucharest

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 10

Abstract: "Whether you know it or not, we all practice marketing. The difference arises between those who do it by ear and those who turn it into a successful career”.1 The role of marketing in the financial-banking sphere resides in identifying and meeting the criteria of the most profitable market segments, determining and assessing present and future needs of these particular clients, establishing the activities’ objectives of development and prepare plans for their achievement, promote various products and services to accomplish the marketing forecast. The present paper aims at identifying the main risks arising in bank lending activity in terms of financial banking marketing, in order to find the best ways of addressing them.

Keywords: financial-banking marketing; credit risk; credit policy; financial risk. (search for similar items in EconPapers)
JEL-codes: M19 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2010:i:10:p:310-319

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