QUALITY AND PERFORMANCE IN ACADEMIC EDUCATION FROM THE PERSPECTIVE OF STRATEGIC MARKETING

Emanuela Maria Avram PhD candidate in Marketing, Cristina Neagoe PhD candidate in Marketing and Remus Marian Avram PhD candidate in Economics
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Emanuela Maria Avram PhD candidate in Marketing: The Management Marketing Faculty,Romanian-American University from Bucharest
Cristina Neagoe PhD candidate in Marketing: The Management Marketing Faculty,Romanian-American University from Bucharest
Remus Marian Avram PhD candidate in Economics: Academy of Economic Studies - Bucharest

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 12

Abstract: Knowledge is a long-term process which consists in acquiring information throughout life. We live in an era of technologic dynamism, where information means power. The organizations which are strategically oriented towards the individual knowledge of their customers, of their needs, the large analysis of the market phenomena, of the ongoing transformations, as well as the intelligent use of innovating techniques will have the decisive competitive upper hand.

Keywords: strategic marketing; student-oriented learning; performance; quality (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2010
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