TOYOTA’S BUSINESS STRATEGIES IN INTERNATIONAL MARKETS

Assist. Mihaela Funaru Ph. D Student
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Assist. Mihaela Funaru Ph. D Student: University of Brasov Faculty of Economics and Business Administration Brasov, Romania

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 6

Abstract: Toyota’s success both on the Japanese market and international market due to its desire to make products with high quality. The Japanese believe that nothing is so good that it can not be improved, so they constantly struggle to increase the quality of everything they do. This attitude can be expressed by a single word:”Kaizen”. It means „continuous improvement” and is the key word to guide them towards perfection. This paper presents the strategies of Toyota Company in their attempt to gain supremacy in the international market

Keywords: global strategy; international markets; technological innovation; hybrid systems; kaizen (search for similar items in EconPapers)
JEL-codes: M16 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2010:i:7:p:42-47

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