QUALITY – A GLOBAL PRIORITY EVEN IN THE CONTEXT OF THE WORLD ECONOMIC CRISIS

Oana Staiculescu
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Oana Staiculescu: University of Craiova Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2011, vol. 3, issue 39, 138-143

Abstract: In a competitive environment, where the battle for market supremacy is severe, certain companies might face with serious problems due to the current context of the world economic crisis. Because the crisis phenomenon has become a disturbing factor in the progress of bussines activities, providing quality at the required standards is a sine qua non requirement. In time, many companies have tried to come up with cost reduction methods, spending a large amount of resources in order to achieve their strategic goals. For some companies, the cost of quality becomes a variable that must be downsized in order to obtain a more considerable profit. For other companies instead, quality is the key which makes the difference. So, the proper question is: Can quality be a reliable way to overcome the economic crisis? We will have to search for the answer in the present article...

Keywords: quality; crisis; costs; price; performance (search for similar items in EconPapers)
JEL-codes: M14 M41 M54 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2011:i:39:p:138-143

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