 ISSUES CONCERNING THE ROLE OF PROMOTION FOR TAX AUTHORITIESCarmen Comaniciu and Liliana Bunescu Annals of University of Craiova - Economic Sciences Series, 2012, vol. 3, issue 40, 134-140 Abstract: Tax administration having as general objectives fighting against tax evasion, business support, modernization and improvement of procedures, prevention of tax evasion during collection, improving the collection of budgetary debts wants to be a modern administration that rely on principles of efficiency, transparency and responsibility. How the objectives of tax administration are known? Does everyone understand the objectives of tax administration? Do taxpayers know that major strategic orientation of the tax administration is the attention to expectations of citizens and businesses? What are the actions that can improve and stimulate the relationship taxpayer – tax administration? Through this article we intend to present a number of aspects of marketing policy that can be implemented by the institutions with attributions in tax administration to promote the image among taxpayers and thus provide the answer to the above questions. Keywords: tax administration; promotion policy; public marketing; taxation; taxpayers (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2012:i:40:p:134-140 Access Statistics for this article Annals of University of Craiova - Economic Sciences Series is currently edited by Sorinel Domnisoru More articles in Annals of University of Craiova - Economic Sciences Series from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC. |
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